
Every corporate meeting is challenged by two competing objectives, successfully communicating key business messages critical for future performance, while also keeping the event interesting, dynamic, entertaining and engaging. These two goals, which may seem inherently in conflict, don’t need to be when event planners harness the power of meeting “energizers”. But what are these strategies and how do you leverage them for the benefit of your company meeting?
Successful corporate events do not follow the mainstream path of keynote, breakout presentations, lunch, more breakout presentations, closing keynote. Corporate meetings that carefully balance program content with dynamic “events within the event” keep an audience alert and engaged and tap into less traditional formats that are highly participative and unexpected.
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